My design process

KNOW THE USER – IDENTIFY THE PROBLEM

Before kicking off a design, I like to know who is the user. What is is background and his context? What is his need? Is is kez to identify the real problem to solve and not to fall in love with a solution that does not fit.

INVOLVE STAKEHOLDERS AND DEVELOPMENT

Any improvement has dependencies and this needs to be reflected together with the relevant people, that are able to take descisions and that have a profound knowledge on a technical level. Every member of the team should contribute.

DESIGN, TEST AND ITERATE

If the goal is set, I like to take quick design loops that sharpen the vision of the final product. Parallel user testing helps to see if I am on the right track and with the results I keep iterating until we met the desired goal.

SHIP AND MEASURE

After the design is shipped it is essential to keep track of the performance. Are we still on track? Where are the places to refine and continously improve the product? A great product is never done.